Planning The Perfect Ground Breaking Event

Tips for Planning The Perfect Ground Breaking Ceremony and Event

• Media Outreach -  Create a basic press release (who/what/when/where) and publish it in a digital format to media, on your website, and via social media.

• Timing -  If your groundbreaking event will be in the Florida summer or rainy months, use your best judgment.  Order a tent (you will likely need a permit for this).  Then, position it diagonally in relation to the sun, so it's not directly in the eyes of your speaker or your audience.

• Event Narrative - Create a supplemental back-story for your event with interesting details about the new property or building - something unique about the project or neighborhood or event your company's journey. Publish this in a digital format on your website and link to it from your press release and through your social channels - avoid sending wordy press releases.

• Guest List - Include employees, partners, vendors, friends, and your new neighbors.
• Securing Dignitaries - Reach out to government officials in your township, city, and county. Confirm officials (for your new zip code) by checking for example Orange County Board of Commissioners and Orlando City Council. 

• Partnership Development - Leverage this opportunity to reward your vendors and partners by connecting them with local influencers with a mini-event right before or after your Ground Breaking ceremony. 

• Budget for Logistics -  Ground Breaking ceremonies can be done very inexpensively but some common expenses can include:  tents, permitting, podium, microphone, photographer, and customized hats and shovels.